Emily Strobl is the Director of Product Design for Design Systems at Rocket Mortgage in Detroit, Michigan. Previously she worked as a product designer at General Motors.
As a Product Design Leader, I have a never-ending passion for elevating design quality, transforming and re-inventing brand standards for digital products, and building strong, positive, culture-driven teams. I partner with supporting disciplines such as writing, research, product and engineering to build beautiful, usable, forward-looking products that empower people. My experience as a designer allows me to truly understand what can be done and push teams to shoot for the moon.
As a Detroiter (can I call myself that now?), I love exploring the food scene and am on a quest to find the best burger in the city.
Rocket Mortgage
07/20 - Present
Elevated Rocket's design quality standards by supporting 15+ design teams and continued the evolution of the Rocket Design System. Transformed the top-of-funnel experiences within Rocket's digital storefronts, landing pages, and campaigns. Focused on providing value to clients, improving the number and quality of Rocket Mortgage's leads, positively impacting brand health, and growing as a leader.
General Motors
07/15 - 07/20
Re-designed GM’s mobile application and owner center e-commerce experiences, focusing on responsive web and native mobile design. Implemented new app experiences within Apple Carplay and Android Auto within the in-vehicle space. I was the lead designer for General Motors highest selling in-dash infotainment systems for model years 2019-2023+ in Chevrolet, Buick, GMC and Cadillac vehicles.
Campbell Ewald
08/14 - 07/15
Began as a graduate associate and quickly transitioned to an associate product designer apart of Campbell Ewald’s digital studio. I built relationships with national clients like USAA and Detroit-based clients like Cadillac and Eastern Market Association, learning the in’s and out’s of agency design.
The power of peer feedback.